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Market Research in Practice: How to Get Greater Insight From Your Market (2nd Ed ) - Hague & Morgan [Dr Soc] epub

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  Market Research in Practice: How to Get Greater Insight From Your Market (2nd Ed.)
 

  Author: Paul Hague, Nick Hague, Carol-Ann Morgan 
  Series: Market Research in
Practice
  Paperback: 270 pages
  Publisher: Kogan Page; Second Edition (October 28, 2013)

 Language: English
  ISBN-10: 0749468645
  ISBN-13: 978-0749468644
  Format:
ePub
  
  
  
  Summary:
 
Lively and accessible, Market Research in Practice is a practical introduction to market research tools,
approaches and issues. Offering a clear, step-by-step guide to the whole process – from planning and executing a
project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively
and obtain the most reliable results. With new chapters on using market research, international aspects and new research
trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes
the latest information on carrying out market research design, secondary research, sampling and statistics,
questionnaire design, data analysis and reporting.
  
  Accompanied by a range of online tools and templates
and supported throughout by examples from real market research practice, this is a valuable guide for students,
researchers, marketers and users of market research. [Amazon]
  
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